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SharkSkin Design research's all aspects of the market place. From different displays and retail trends to what companies are doing in different categories.

Reebok Shoes and their new focus

Patrick Douglas - Monday, March 09, 2015

 

Reebok shoes and what they need to do and what they are doing to separate themselves from the competition.

 

 

 

Thought this was a great article on how Reebok started out in the shoe industry, how they were the company to beat for the longest time then lost focus and how they are now working to reestablish themselves in the market place and make themselves relevant again in the industry.  If you have 10-15 min, it is a great read,  especially like the end video about how the Reebok pump shoe was invented.

 

 

http://www.bloomberg.com/news/articles/2015-03-06/why-can-t-reebok-get-fit-


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